William Grant To Host Online #StandFast Charity Auction Making A Stir

William Grant To Host Online #StandFast Charity Auction

June 29,2020

William Grant & Sons will host an online auction featuring more than 300 lots to raise money for two charities, The Drinks Trust and The Ben in Scotland.

The #StandFast Charity Auction will take place online via Whisky.Auction from 19-28 July, and will be hosted by William Grant & Sons’ brands, including Hendrick’s Gin, Glenfiddich, The Balvenie, Monkey Shoulder, Sailor Jerry, Tullamore Dew, Drambuie, Reyka Vodka and more.

Items set to be auctioned include rare and aged spirits, virtual and in-person experiences and at-home cocktail-making essentials. There is even an exclusive Morgan vintage-style car up for grabs.

Other experiences include a visit to the Hendrick’s Gin Palace in Scotland with master distiller Leslie Gracie and the chance to join malt master David Stewart MBE at The Balvenie blending lab.

There will also be a raffle prize to win an at-home cocktail party with the Monkey Shoulder mixer truck.

Both charities will use the money raised to offer “significant” financial, vocational and mental health support to hospitality workers who have been affected by the Covid-19 pandemic.

All auction items will be available to preview from 15 July. It costs £5 (US$6.20) to register to bid, which will go towards the total donation to The Drinks Trust and The Ben.

William Grant To Host Online #StandFast Charity Auction Making A Stir

Bacardi’s Snapchat Lens Encourages Social Distancing

July 3,2020

As the UK reopens it’s bars and pubs, Bacardi has created a new Snapchat lens featuring a Caribbean island but only if users stand one metre apart in keeping with updated social distancing rules.

Users who activate the lens will be told how much further they need to stand back to maintain the required one-metre distance. Once this has been achieved, a Caribbean island will appear, along with sunglasses, palm trees and the official Bacardi rum anthem, the Sound of Rum.

Fabio Ruffet, brand director of Bacardi Europe, said: “July 4th is the true relaunch of the summer in England and we want to support both bartender and customers the best we can.

“We know that people have a special bond with their local bars and restaurants and ensuring they can return to celebrate in style is something we feel passionately about.

The lens will be available to download from 4 July in key cities across England, excluding those currently in local lockdowns like Leicester.

 

William Grant To Host Online #StandFast Charity Auction Making A Stir

A Double Win For Dewar's At The IWC 2020

July 1,2020

Dewar’s Scotch whisky have announced a double win at the 2020 International Whisky Competition. Not only did their Double Double 32-Year-Old take out ‘Whisky Of The Year’ but their Master Blender, Stephanie Macleod, again won ‘Master Blender Of The Year’. Macleod made history last year as the first woman to win the award.

Commenting on the wins, Stephanie Macleod said: “At Dewar’s, we aim to push the boundaries of what is expected from the whisky category and have a long-standing commitment to innovation, so we are delighted with our success in the 2020 competition and it is an honour to be named Master Blender of the Year.

“I accept this award on behalf of the whole team at Dewar’s who have shown relentless hard work and dedication, despite the challenges this year has held. It is incredibly rewarding indeed to see these efforts appreciated.”

For more information on Dewar’s Double Double 32-Year-Old, go to dewars.com

William Grant To Host Online #StandFast Charity Auction Making A Stir

Jägermeister Aims To #SaveTheNight

June 11,2020

German herbal bitter Jägermeister will launch a limited edition #SaveTheNight bottle to help artists, creatives, bartenders or club owners facing hardship due to the pandemic.

Berlin-based Korean artist and DJ Peggy Gou will be the ambassador of this project, with the brand donating a further €1 million (US$1.14m).

The bottle’s illustration aims to send a “strong message of hope” to nightlife communities and a “signal of solidarity with people who usually make the night”.

On the back, the label says: “The good times will come again. Until they do, this bottle is for those who make the night. Together, we support them. Together, we will #savethenight.”

The label was designed by German illustrator Max Löffler. It features three parts: the portal, the tunnel and gridlines, and a light beam. The three sections aim to symbolise the current situation, the path towards better days and hope.

The bottle will be released at select markets in Europe in early June and then in additional markets including South Africa, Australian, South Korea and China, in August.

 

William Grant To Host Online #StandFast Charity Auction Making A Stir

Patrón Launches Patrón Pantry on Amazon

June 9,2020

Tequila brand Patrón has expanded its UK Amazon Brand Store with the launch of a “first of its kind” section focused on cocktails – the Patrón Pantry.

Intended to make shopping for cocktail ingredients easier, the Patrón Pantry was created in response to the rapid rise in e-commerce due to the Covid-19 pandemic.

Consumers can choose their cocktail, the ingredients and have the shopping basket delivered to their doors. Furthermore, a series of videos and recipe cards are also available to help consumers create cocktails at home.

Bartenders Giulia Cuccurullo, London, Jared Schmidt, Vancouver, and Allan Suárez, Mexico City, to design three cocktails for the Pantry.

“The Patrón Pantry on our Amazon brand store reflects the increasing consumer demand for making simple but delicious drinks at home, from ingredients that are easy to find. It has also given us a platform through which we can continue to showcase the bartending talent within our community, on new channels for the on-trade,” said Joanna Botwood, Patrón Europe marketing director.

William Grant To Host Online #StandFast Charity Auction Making A Stir

Edinburgh Gin & Penguin Books Create A Gift Pack

June 6,2020

Edinburgh Gin and Penguin Books have joined forces to release a Father’s Day (21 June) gift pack that includes a 700ml bottle of Edinburgh Gin’s ‘classic’ London Dry, as well as a clothbound book.

The gift pack will include one of three Penguin clothbound books – either The Adventures of Sherlock Holmes, The Adventures of Huckleberry Finn or Robinson Crusoe.

Neil Boyd, UK managing director of Ian Macleod Distillers, said: “Edinburgh Gin is thrilled to be working with our friends at Penguin Books to celebrate those timeless dads out there – those who would appreciate nothing more than enjoying a great book with a delicious drink in hand this Father’s Day.

“Our popular, classic London Dry is sure to be the perfect addition to their home bar and the charming Penguin Clothbound Classic edition will certainly take pride of place on his bookshelf. So, here’s to all the fantastic fathers out there – we’re raising a glass to you.”

For more information and to purchase, please go to edinburghgin.com

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