Tequila brand Patrón has expanded its UK Amazon Brand Store with the launch of a “first of its kind” section focused on cocktails – the Patrón Pantry.
Intended to make shopping for cocktail ingredients easier, the Patrón Pantry was created in response to the rapid rise in e-commerce due to the Covid-19 pandemic.
Consumers can choose their cocktail, the ingredients and have the shopping basket delivered to their doors. Furthermore, a series of videos and recipe cards are also available to help consumers create cocktails at home.
Bartenders Giulia Cuccurullo, London, Jared Schmidt, Vancouver, and Allan Suárez, Mexico City, to design three cocktails for the Pantry.
“The Patrón Pantry on our Amazon brand store reflects the increasing consumer demand for making simple but delicious drinks at home, from ingredients that are easy to find. It has also given us a platform through which we can continue to showcase the bartending talent within our community, on new channels for the on-trade,” said Joanna Botwood, Patrón Europe marketing director.