Liqueur brand Tia Maria has entered the ready-to-drink (RTD) category with the launch of their Iced Coffee Frappé. Said to be “indulgent yet refreshing” the Frappé is made with 100% Arabica coffee, milk cream and coffee liqueur Tia Maria. The 4% ABV RTD uses Nitro technology means the 200ml can foams when opened
Neil Jardine, managing director of Disaronno International UK, said: “The ready-to-drink category is in dynamic growth and has a bias towards a younger consumer, which is consistent with our strategy to breathe new life into this wonderful brand.
“Over the coming months we will have more to share on further innovation, which began at the beginning of the year with the introduction of our bold new packaging. Our investment in Tia Maria is substantial and consistently above the category norms, and the combination of new products into the mix enables us to look forward with confidence
The can design for the new RTD has been created by Netherlands-based street artist Karsi and features an abstract design.