The famed sambuca Opal Nera is being relaunched across all markets with a new bottle design that has a ‘secret twist’
The striking new bottle comes with a unique code for consumers to crack. Playing on its mysterious point of difference, a code lies beneath the logo. It also sits on the bottleneck, which consumers can decipher using a sequence of letters and numbers that appear on the rim, revealing the words ‘dark secret’.
The new Opal Nera bottle design at first glance looks like black frosted glass, but upon pouring, a purple colour that matches the liquid is revealed with a vibrant purple hue.
Nothing changes with the liquid itself – a blend of spices including star anise and green aniseed, orange blossom, coriander, cinnamon, cloves, and lemons from Sicily. While the black spices provide its complexity, it’s elderberries that provide its unique purple hue.