Brands

Courvoisier To Bring Immersive Luxury to Chicago

Courvoisier Cognac partners with Pusha-T to open doors to “Maison Courvoisier” an Immersive New Platform to Showcase Emerging Talent

By: Tiff Christie|February 13,2020

This Saturday, Chicago will have yet another reason to ‘pass the Courvoisier’, as the brand presents Maison Courvoisier, an immersive luxury experience that will showcase a curated selection of music, fashion, art and culture.

“We’re excited to open the doors to Maison Courvoisier, as it brings our chateau in France and portfolio of award-winning liquid to our fans in a modern and interactive way,” said Stephanie Kang, Senior Marketing Director for Courvoisier.

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“The event also embodies our core value that success is best shared and allows us to give these creative innovators the opportunity to honour their favourite artisans and their work.”

Multi-platinum rapper and executive Pusha-T curated the first instalment of Maison Courvoisier and will host the event in Chicago, which spotlights the achievements and creativity of artists with whom he has a personal connection.

Fans who visit the event will be able to sample the latest offerings from the House of Courvoisier while experiencing live performances, interactive art galleries, fashion exhibits and more.

True to Courvoisier’s belief in the power of the collective, Pusha-T hand-selected fashion designer, Rhuigi Villaseñor and contemporary artist, Al-Baseer Holly (ABH) to feature their work at the event, including an exclusive capsule collection and art installation for attendees to experience.

“Beyond music, I am passionate about fashion and art, so I’m proud to collaborate with Courvoisier to highlight two of my favourite creators,” said Pusha-T, rapper, entrepreneur and host of Maison Courvoisier. “I’ve been a fan of Rhuigi and Al-Baseer for years, and I’m excited to be able to highlight their success through Maison Courvoisier.”

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Inspired by the brand’s heritage and communal roots, Maison Courvoisier is a contemporary interpretation of the impressive Courvoisier Chateau in Jarnac, France, with refined details that accentuate its high-profile credentials while providing fans with the opportunity to get up-close and personal with the world of Courvoisier Cognac.

Guests will feel as though they’ve stepped into the Chateau’s Paradis cellar as they sample the most luxurious of expressions from the brand’s liquid portfolio in the “Tasting Room.” In addition, attendees will be able to taste the brand’s latest expression, Courvoisier Avant-Garde Bourbon Cask Finish, at a speciality bar where expert mixologists will prepare Avant-Garde style cocktails.

Maison Courvoisier’s Chicago event will be the first in the series of activations taking place throughout 2020, with an additional star-studded, luxury experience taking place in September during New York Fashion Week.

Additional stops are planned in cities around the United States such as New York, Los Angeles, Chicago, Detroit, Miami, Atlanta, Washington, D.C., Houston and Philadelphia.

For more information, go to experiencethemaison.com and follow the brand on Instagram: @courvoisierusa.

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Courvoisier To Bring Immersive Luxury to Chicago

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